Privacy Policy
Last updated: September 2026.
This Privacy Policy explains how and why personal data is collected, used, stored, and protected in connection with the use of the website www.vrtprivacy.com (“Website”), and sets out the rights of data subjects (“User”, “You”).
EU General Data Protection Regulation (Regulation (EU) 2016/679), the UK General Data Protection Regulation, the UK Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR), and the ePrivacy Directive (Directive 2002/58/EC).
1. Contact information of the Data Controller
The controller of personal data is Jana Beguna, registered as a micro-enterprise, Vangažu street 19–55, Riga, LV-1024, Latvia, 28019910755. (“Controller”, “Us”, “We”). UK contact address is the Scottish Provident Building, 7 Donegall Square W, Belfast BT1 6JH, Northern Ireland, UK, used for correspondence purposes only. The data processing operations are based in Latvia.
The contact information of the Controller is:
2. Data collected
The Controller collects personal data directly from Users as well as through the use of the Website. Personal data is collected when Users:
- Visit the Website.
- Contact the Controller via the contact form available on the Website.
- Contact the Controller via other means available on the Website, such as telephone, email, or social media.
The Controller processes the following categories of personal data:
- Information provided by the User (including name and surname, company, contact details (email address), any other information voluntarily provided by the User.)
- Technical data collected automatically (including IP address, browser type and version, device type and operating system, information about the User’s interaction with the Website (e.g. pages visited, time spent on the Website), data collected via cookies and similar technologies, including through services such as Google Analytics - unless such processing is rejected by the User).
The Controller does not intentionally collect special categories of personal data. Users are requested not to provide such data when using the Website.
3. Purpose and legal basis of processing of personal data
Personal data is processed in accordance with applicable data protection laws, including GDPR and UK GDPR. Depending on the context, personal data is processed:
- In order to take steps at the request of the User prior to entering into a contract;
- On the basis of User’s freely given, specific, informed, and unambiguous consent.
The specific purposes and legal bases of processing are set out in the table below.
| Type of personal data processed | Purpose of processing | Legal basis of processing |
|---|---|---|
| Contact/inquiry data (name, company, contact details, message) | To manage the business relationship with the User, in particular: To respond to User inquiries. To provide information about services. To take steps prior to entering into a contract. | In order to take steps at the request of the User prior to entering into a contract, and, where applicable, on the basis of the Controller’s legitimate interest in responding to general inquiries (Articles 6(1)(b) & (f) UK GDPR & Articles 6(1)(b) & (f) GDPR). |
| Essential technical data (IP address, cookies, usage data, device info) | To ensure proper functioning of the Website. To maintain security. | Legitimate interests of the Controller (Article 6(1)(f) UK GDPR & Article 6(1)(f) GDPR). |
| Technical data (cookies, usage data, analytics identifiers) | To analyze Website traffic and user behavior. To improve Website performance and usability. | Consent (Article 6(1)(a) UK GDPR; in conjunction with PECR & Article 6(1)(a) GDPR). |
4. Recipients of personal data
The Controller may share Users’ personal data with third parties where necessary to achieve the purposes described in this Privacy Policy.
In particular, personal data may be disclosed to the following categories of recipients:
- IT and hosting service providers, including Laravel Forge, which provides website hosting, infrastructure, and contact form handling services.
- This service may temporarily process personal data as part of automated workflows.
- Customer relationship management (CRM) providers, including our own custom CRM, which is used to store and manage User inquiries and facilitate communication with Users.
- Analytics service providers, including Google Analytics, which process certain technical data (such as IP address, device information, and user interactions) in order to analyze Website usage and improve services.
Personal data is only shared with the above recipients to the extent necessary for the relevant processing purposes and on the basis of appropriate data processing agreements, where required.
The Website may contain links to third-party websites (e.g. LinkedIn etc.). Such websites operate independently and have their own privacy policies. Users are encouraged to review those policies before providing any personal data.
The Controller does not control and is not responsible for:
- the content of third-party websites,
- their privacy practices, or
- the availability and reliability of their services.
5. Transfer of personal data
The Controller processes Users’ personal data to the extent necessary to provide the services offered via the Website and to respond to User inquiries.
In connection with the use of external service providers, Users’ personal data may be transferred to, and processed in, countries outside the United Kingdom.
In particular:
- Service providers such as Laravel Forge and Google Analytics may process data on servers located outside the UK, including in the United States.
- The CRM is hosted on Laravel Forge servers that are based in the EU, UK, and US.
Where personal data is transferred outside the United Kingdom, the Controller ensures that such transfers are carried out in compliance with applicable data protection laws, including UK GDPR.
Appropriate safeguards are implemented where required, including:
- participation in recognized international transfer mechanisms, including, where applicable, the UK Extension to the EU-U.S. Data Privacy Framework;
- the use of Standard Contractual Clauses (SCCs) approved by the European Commission;
- the use of the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the SCCs; and
- the implementation of supplementary technical and organizational measures designed to ensure an adequate level of protection of personal data.
The Controller takes reasonable steps to ensure that all third-party service providers process personal data in accordance with applicable data protection laws and maintain appropriate safeguards for international data transfers.
Personal data will only be shared with third parties for the purposes described in this Privacy Policy and will not be disclosed for unrelated purposes.
6. Storage of personal data
Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy. The retention period depends on the nature of the data and the purpose of processing.
In particular:
- Contact and inquiry data (such as name, company, contact details, and message content) is retained for the period necessary to respond to the User’s inquiry and to manage any subsequent communications, including potential contractual relationships. Such data may be retained for a reasonable period thereafter for record-keeping purposes, which will generally not exceed 2 years, unless a longer retention period is required or permitted by law.
- Technical data necessary for the functioning and security of the Website (such as IP address and essential cookies) is retained only for as long as necessary to ensure the proper operation and security of the Website.
- Analytics data (including data collected via cookies and analytics tools such as Google Analytics) is retained for a limited period, which will generally not exceed 2 years, depending on the configuration of the relevant service providers and the User’s consent preferences.
Personal data may be retained for longer where required to comply with legal or regulatory obligations to which the Controller is subject, or where necessary to establish, exercise, or defend legal claims.
The Controller implements appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including protection against unauthorized or unlawful processing and against accidental loss, destruction, or damage.
7. Cookies
The Website uses cookies. Cookie is a small text file that is sent to User’s computer or mobile device when User visits the Website and saved by the Website on the hard drive afterwards. Cookie acts as a memory for the Website, allowing it to remember User’s computer or mobile device the next time User visits. Cookies are used to increase the functionality of the Website and to make it easier to use.
The Website uses the following categories of cookies:
1. Strictly necessary cookies
These cookies are essential for the operation of the Website and enable core functionalities such as security, network management, and accessibility. These cookies do not require User consent.
Strictly necessary cookies are processed on the basis of the Controller’s legitimate interest in ensuring the proper functioning and security of the Website.
2. Analytics cookies
These cookies allow the Controller to analyze how Users interact with the Website, including which pages are visited and how Users navigate the Website. The Website uses analytics services provided by Google Analytics. These cookies may collect information such as IP address, browser type and version, device type, pages visited and time spent on the Website. This information is used to improve the performance and usability of the Website.
Analytics cookies are used only with the User’s consent, in accordance with applicable laws, including the Privacy and Electronic Communications Regulations. The User has a right to reject the use of analytics cookies via the cookie banner, or in its browser’s settings.
The duration of cookies depends on their purpose and configuration. The detailed information about specific cookies, including their names, purposes, and duration, is provided in a dedicated cookie table below.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users for analytics purposes | up to 2 years |
| _ga_* | Google Analytics | Stores and counts page views and session data | up to 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _gat (or _gat_gtag_*) | Google Analytics | Throttles request rate | 1 minute |
The above list is indicative and may be updated from time to time as the Website evolves. Users may obtain up-to-date information about cookies via the cookie consent tool or by contacting the Controller.
Users can control and manage cookies through their browser settings. Most browsers allow Users to:
- view stored cookies;
- delete cookies;
- block cookies.
Please note that disabling certain cookies may affect the functionality of the Website.
8. Rights of data subjects
Under GDPR and UK GDPR, Users have the following rights in relation to their personal data:
- Right of access: to request confirmation as to whether personal data concerning them is being processed and, if so, to obtain access to that data.
- Right to rectification: to request correction of inaccurate or incomplete personal data.
- Right to erasure: to request deletion of personal data where it is no longer necessary for the purposes for which it was collected or where processing is otherwise unlawful.
- Right to restriction of processing: to request that the processing of personal data be limited in certain circumstances.
- Right to data portability: to receive personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where applicable.
- Right to object: to object to the processing of personal data based on the Controller’s legitimate interests, including for direct marketing purposes.
- Right to withdraw consent: where processing is based on consent, to withdraw such consent at any time without affecting the lawfulness of processing carried out before withdrawal.
The Controller may request additional information to verify the identity of the User before responding to a request.
Users also have the right to lodge a complaint with the relevant supervisory authority of its domicile (in case of EU residents) and with the Information Commissioner's Office (ICO) (in case of UK residents): Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, 0303 123 1113, icocasework@ico.org.uk, https://ico.org.uk/, if the User considers that their rights were violated by the Controller. Users are encouraged to contact the Controller first so that any concerns may be addressed directly.
To exercise any of the above rights, Users may contact the Controller using the contact details provided in this Privacy Policy.
9. Changes to this Privacy Policy
The Controller reserves the right to amend this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or Website functionality. Any updated version will be published on the Website with a revised “Last updated” date.